Everyone is cognizant of event marketing as it is the prominent factor of building brand awareness. There are various types of events like a launch party, conference, expos and seminars but the only thing common in such events is the motive to upscale their brand’s visibility and interact and build relationships with their customers
WHAT IS EVENT MARKETING?
Event Marketing simply means the process of creating a presentation, or a theme exhibit that portrays your brand in a relevant manner. Event marketing can be either offline or online and the best part is that companies can be the hosts, sponsors or even participants.Event marketing is considered one of the superlative marketing strategies as it not only beguiles your customers but also helps in flourishing the profound relationship with your customers. From the year 2010 to 2020, the event industry has shown a massive growth by 44%.
WHY IS EVENT MARKETING IMPORTANT?
Event Marketing is important because it can be a game changer for the brands as 74% of the people get intrigued towards a brand or service after attending the event. The reason why Event Marketing should be done is to build the brand’s image, upscale the visibility and build relationships with the potential customers. Event Marketing also helps in generating leads as the brands can connect with their customers and fathom what they want.
Brand Activation is an important factor as nowadays standing out from the competitors in such a chaotic market is very momentous. So whether the brand’s motive is to generate leads, boost up the customer engagement or reinforce your brand, Event Marketing is the perfect strategy for all this.
WHAT IS EXPERIENTIAL MARKETING?
Experiential Marketing or engagement marketing is different from event marketing as event marketing is a one-way communication between the brands and customers whereas experiential marketing is a two-way communication between customers and brand. The motive of experiential marketing is to engage with customers by educating them about their products and services and then responding to their queries so that they can flourish a strong relationship with their customers.
KEY TO FLOURISHING BRAND RECOGNITION
95% of the marketers consider event marketing an effective way to build brand awareness and generate leads. Event Marketing is an excellent way for boosting up the brand’s presence and customer loyalty. A proper event marketing strategy leads to successful events of brands. The key to flourish brand recognition comprehends two events: in-person events and online events.
- Online Events
Since the covid outburst, there has been a drastic increase in the online events. Sometimes it can be a little hustle bustle for the agencies to market online events. These events are not so extensive and have extensive reach as compared to mediums because everything is going digital nowadays. Hosting an event does not only mean conducting seminars or big events but the agency should also focus on flash sales, giveaways because these are such mediums by which customers get the urge to check what’s happening and they get intrigued towards it.
- In-person Events
In-person events are the most beneficial events as you can reach out to your potential customer and portray your brand in a relevant manner. It is good for any business as one gets to shake hands with people and build good relationships with them while explaining how their brand is helpful. In-person events are not so critical and easy to host as the person only has to go to the customer and portray all the positive attributes of the brand. In-person events comprehend business conferences, seminars, trade conferences and many more.
You do not need to worry about the hustle and bustle of hosting a good event. Glomm will make it convenient for you by taking off the workload from your shoulder and organising an excellent event. Our team can assist you in skyrocketing your brand’s presence by connecting you with the potential customers and increasing ROI.
WHAT IS SPONSORSHIP MARKETING?
The meaning of sponsorship marketing is quite simple, sponsorship marketing simply means marketing your brand through a planned campaign. There are various benefits of sponsorship marketing but the most obvious and important one is that it helps in portraying the good attributes of your brand so that the brand awareness gets increased. The more people who attend the event come across your brand and they get curious to know what it equips you with. However, sponsorship marketing is the most convenient way of marketing as considered by a team of experts.
WHY IS SPONSORSHIP MARKETING IMPORTANT?
Sponsorship Marketing is important because it can help you in gaining customer’s trust because when you fund something that automatically leaves a positive impact on the customers. This strategy also helps in growing your social media presence as well as building loyal relationships with the potential customers. It is very convenient to plan the campaigns according to your budget that ultimately fits your needs.
CONCLUSION
To sum up, everything that has been stated so far, event marketing will continue to grow as it is one of the most beneficial marketing strategies. Event marketing helps you to escalate your brand awareness and generate high ROI.
Sponsorship marketing is also beneficial as it helps to get positive PR, generate high ROI and reach potential customers. Sponsorship marketing is budget-friendly.
