With most schools, colleges and educational institutions closed across the country, students are turning towards e-learning. In past 2-months, the consumption of e-learning has increased from 3% to 40%. The Edu-Tech companies are leaving no stone unturned to reach potential consumers.
From offering additional benefits to reducing their fees charges, EduTech companies are perfectly leveraging this opportunity. Interestingly, their efforts are benefitting them like never before.
Catalyst Group, an online learning platform for competitive exams, is offering free access to students for various online classes. Talking about their communication system, Catalyst Group’s spokesperson said, “Our SEO team works using organic reach, we generally don’t depend upon advertisements but, currently we are using Google Ads.” Catalyst Group also reported a 30-40% growth in its consumption. “We have witnessed 30-40% in admissions in the last few days. The number of students regularly attending the online classes is increased due to the college and school shutdown. Daily watch minutes have almost doubled in the past two to three days as students are at home and attending regular classes,” revealed the spokesperson.
Along with the EduTech companies, Ministry of Home Affairs and Prime Minister himself has asked educational institutions to promote e-learning among students.
E-learning is not only confined to schools or colleges however; the IT giants are also tasting a big-time benefit of it. Training classes are no longer a trend for companies for new employees rather, they allocate e-learning courses to them for training.
According to Rupesh Thapar, ABS Communications, e-learning is not only inexpensive but also more effective.
Let’s take an example, if a student goes to guitar class to learn the basics, the class would end in an hour and once it is over, the student does not has anyone to monitor whether he/she is practising it right or wrong. However, if the same student buys an e-learning course for the same fees, they have the leverage to watch the classes as the times they wish to.
Thus we can say the digital medium of learning has a very promising future in India.
As India is a growing country, we are still racing against others in being tech-savvy. Only 27% of Indian population is using the internet these days which is called the most powerful tool in the world. Imagine, 10 years down the line if this percentage goes to 40%+ how much of e-learning would be required just of teaching simple things like, how to use the internet? or, how to download a song. etc.
Will e-learning become the new normal in the post-lockdown world? Experts believe yes.
According to experts, online education is going to be the future of the education sector in India. This modern education system also helps students by cutting down on costs for their education, as opposed to traditional learning. As far as the cost and skill requirements are concerned, traditional learning is definitely more expensive. Also, there are teachers willing to offer their services via e-Learning platforms. Education has now become a booming market for start-ups for this very reason. Players in the educational sector have adopted different methodologies to change the way how tuitions and coaching are delivered to students.
Interestingly, even education providers are promptly adapting the digital mediums of education. While it is a good deal for students, it is even more beneficial for the knowledge providers. It saves them a lot of money on infrastructure, maintenance and a lot of other things.
