Brand Relaunch
Location – Mumbai
About:
ReCircle is a resource recovery enterprise working towards a sustainable future by preventing waste from entering landfills and oceans, instead directing them back into the economy for recycling, reusing and repurposing. Their aim is to build an inclusive, ethical and circular ecosystem by organised employment for the local waste workers of Mumbai. With seven years of working in ‘raddi’ behind them, they wanted to rebrand themselves, cementing their spot in the waste management industry, heightening their social media as well as on-ground visibility and building brand authority.
Scope of Work:
We ran multiple action-oriented campaigns. Instagram was our platform of choice, with its rising foothold in the sustainability sphere, it proved the greatest platform for reaching young, socially aware audiences. A successful brand relaunch followed, heightening impressions,
Our Deliverables:
With our own recurrent affiliation with green brands and Glomm’s own established sustainable vertical, our work is tailored for optimising and elevating sustainable initiatives and impact services such as ReCircle. We understand the weight and scope of a mission-oriented brand, as well as the unique design requirements and out-of-the-box ideation that comes with.
