It’s 2024, and digital marketing is at its peak. But, that doesn’t mean email marketing is dead.
Even now, 44% of B2B marketers say email marketing is their most effective channel. Infact, 99% of users are believed to check their inbox every day and that’s an excellent number.
However, in order to get your audience to click on your B2B campaign, it is essential that you put your creative foot forward. That’s why we are here with top email marketing agencies that you must know about.
That’s not all, we are also here to tell you why you need one and how to ensure you onboard the perfect B2B email marketing agency. Let’s get started.
Why Email Marketing Is Crucial in 2024?
Did you know? For almost 80% of small and mid-size businesses, email marketing is their most important online tool that helps retain consumers.
As you can see, email marketing is crucial because it lets businesses directly reach customers with personalized messages. Infact, when personalization is done right, 80% of consumers say they are more likely to do business with that particular company.
One thing you must remember is email marketing is as effective as ever.
It’s cost-effective, builds strong customer relationships, and boosts sales by targeting the right audience. That’s what you want as a company, to reach the right audience!
With a high return on investment, email marketing keeps your customers informed about new products, promotions, and company news. Again, when this is done right, it helps increase customer loyalty and engagement.
What To Look For In An Email Marketing Agency?
Let’s say you are scouring the perfect B2B email marketing agency. So, here are a few things you must look for in them!
Look At Their Experience
It’s not just the years that count but their overall experience in the industry. This way, you know they are well-versed in their craft and can help you overcome any marketing challenges.
Review Their Portfolio
The second thing you must do is see if they actually know what they are doing. This can be seen via a portfolio. Go through their past and current projects and look at the results they have generated. Remember, curating an email marketing campaign isn’t the end. You must check if it has generated the desired results.
Understand All The Services They Offer
Now, email marketing falls under the digital marketing umbrella. And to truly stand out, you need a mix of marketing strategies that push you toward success. But you cannot hire agency after agency for every marketing idea. Therefore, it’s always best to go with a full-stack digital marketing agency that specializes in email marketing.
Make Sure They Are Tech-Savvy
Agencies in 2024 must be aware of how to utilize the trending tools and technology. Are they able to automate necessary processes? Do they offer detailed analytics and reporting using the best tool? All these questions are crucial here.
Creativity
Creativity doesn’t only mean out-of-the-box or something extraordinary. It also means something that appeals to your audience while enticing them towards your brand. So, you must check if the agency is creative enough with its designs, content, etc.
Adhering To Timelines
Most assume that this is a given. But when you are choosing an email marketing agency, go with someone who is a professional. They must not only understand you but also adhere to delivery timelines.
Testimonials
Lastly, go through the testimonials. See what their current and past clients are saying about them. This will give you a fair idea of where the company stands.
Top 3 B2B Email Marketing Agencies You Should Know About
Here are the top 5 B2B marketing agencies that can help you connect with your audience effortlessly.
1. Glomm
We are Glomm. We offer exclusive B2B email marketing services alongside digital marketing to help you reach your business goals effortlessly. Our talent team does it all. From curating eye-catching designs to penning copy that hits the mark, creativity is at its best at Glomm.
Our cost-effective solutions help you stay true to your budget without compromising efficiency or quality. We have worked with some of the top global brands, and our presence is spread in Dubai, Europe, and the USA. Here are the list of top services we offer:
- Email Marketing
- Digital Marketing
- Influencer Marketing
- Paid Marketing
- Social Media Marketing
- Website Design & Development
- SEO
- Content Marketing
- E-commerce Marketing
- Logo Designing
- Retention Marketing
- Branding
Website: glomm.co
2. Marketing Refresh
Marketing Refresh not only helps you reach your audience’s inbox but also compels them to click on it.
They have a strategic approach and help you curate targeted email campaigns to boost sales, promote new products, engage customers, and share important company updates. All this, when done right, can enable a strong return on investment. Some of the services they offer are email calendar building, conference and event promotion, etc.
Website: marketingrefresh.com
3. IronPaper
Ironpaper is a B2B email marketing agency that’s always focused on getting results.
They design personalized email campaigns to generate leads and nurture sales.
Their team utilizes important digital strategies and connects marketing efforts directly to sales to help businesses grow by reaching the right customers at the right time.
Website: ironpaper.com
Factors To Consider Before Choosing a B2B Email Marketing Agency
Before we wrap up, there’s one thing we must tell you. Before choosing or finalizing the agency, do your due diligence and see if they do what they claim. How can this be done? Here are a few simple steps you can follow.
- Do a complete analysis of the website to understand if their website is up-to-the-mark, responsive, etc.
- Let them tell you about the expertise they hold in each key service they offer and then, ask them the right questions, and test their knowledge.
- See if they follow innovative strategies and do things that can help you stand out from the competition.
- Finally, look at their pricing and make sure you compare it with other best agencies to get value for money.
Wrapping Up
As you prioritize digital marketing to aid your growth, make sure email marketing is also on the list! We hope this comprehensive guide was able to steer you in the right direction.
The best part about email marketing is that it helps you expand your consumer base and curb any cart abandonments so profits don’t take a hit.
We, at Glomm, are experts in curating enacting, and powerful email marketing campaigns that help you improve conversion rates. We have a team of experts and creative individuals who come together to give you the best.
So, if you are ready to up your email marketing game? Glomm is just a call away!
