There’s a fad,
There are trends,
Then comes Video consumption marketing, The megatrend that is going to only grow higher and higher…
Video marketing has always been a popular tool, but with COVID-19 pandemic there is a new normal, not just in our day to day life but also in our media habits and these changes in media trends can be seen evidently. People are spending more time online, so much that Video Consumption has increased to a level that after tea and coffee people are addicted to Videos. it has become the indisputable champion in the content marketing world.
The credits for increasing online video consumption trends goes to cheaper data rates which led to increase in media accessibility even in the rural areas, giving brands more and effective reach benefits. This is followed by the pandemic which led to the shift in working style, letting people focus more on personal life, explore and connect online.
It has also given brands the golden opportunity to connect and build relationships with the right customers online. There are various brands connecting with their audience on emotional, serious or humorous notes and creating shoppable videos which are getting qualified leads and conversions.
It is time for marketers to shift their focus more on involving video content in their digital marketing strategy because in the current competitive market and digital space, where every minute 500 hours of video data is being uploaded on YouTube, it is increasingly becoming difficult to grab the attention of the target audience and effectively communicating the brand’s message.
With so much video content consumption and available short format videos trend, the attention span of consumers is reducing day by day, Especially when it comes to millennials and Gen Z. They are mostly looking for entertainment or learning something new on social media, streaming applications or different video platforms. In the fast moving world, Audio-visual content is preferred by people when it comes to online products and services, their reviews, tutorials or demos. Video content gives them a real life experience of the product and forms a credible image in their minds.
Consumers are becoming more aware, they look for the best available deals and marketers can sweeten that deal by being present using attention grabbing video formats that are short, well scripted and high in quality.
The challenging part is to grab and hold consumer’s attention. According to the hubspot report, the attention span of Gen Z is eight seconds followed by twelve second of millennials. Be it youtube internet consumption or mobile video consumption, it has become essential to carefully curate content that is short, crisp, and hits the right chord with the right target audience. It should push consumers to take some actions like engage, share, like pages or buy products etc. It should be able to capture their attention in the first five seconds.
A professionally written and directed video by a video production company or a film production company can ensure top of mind recall or fulfilment of other business objectives along with entertainment and knowledge for the right consumer set.
Corporate videos play an equally important role in building a brand by highlighting the brand’s vision, values and personality. Therefore, they should be carefully designed and produced as video content consumption is all time high for not just your consumers but also your company stakeholders. It is highly recommended to discuss or hire an agency specializing in corporate video production along with experience in branding and marketing.
Glomm is a 360° digital marketing & branding agency in India, which provides all kinds of designing, content marketing, video production, photography, social media marketing, and website development services. We define ourselves as a seamless digital marketing agency, who aims to create sustainable solutions that liberate brands from being merely ordinary. For more information visit www.glomm.co
