Sandoz

About the Brand

1. Established North Indian kitchen brand based out of Delhi
2. 60+ outlets across India
3. Known for authentic flavors, rich gravies, and consistent taste
4. Expanding internationally — now launching in Dubai
5. Positioned as a high-volume, family-friendly dine-in & takeaway brand

The Challenge

1. Maintain consistency across 60+ outlets while scaling marketing
2. Create buzz for Dubai expansion
3. Increase dine-in footfall in a highly competitive F&B market
4. Build strong digital recall beyond just aggregator presence
5. Drive measurable ROI from influencer collaborations

What We Did

Work

Result

1. Social Media Strategy & Management

1. Built a strong visual identity focused on appetite appeal
2. High-quality food & beverage shoots (gravy pours, texture shots, steam visuals)
3. Reels focused on cravings, offers, and outlet launches
4. Occasion-based content (festivals, match days, family dinners)
5. Consistent CTA-driven posts to push dine-in visits

Results (Quarterly):

1. 6 million+ reach across platforms
2. 4.7% engagement rate (above F&B industry average)
3. 3x growth in profile visits
4. Significant spike in Google searches during campaign periods

2. Professional Food & Beverage Shoots

1. Created premium yet relatable food visuals
2. Close-up gravy shots & indulgent texture storytelling
3. Short-form craving-based reels for high retention
4. Built a reusable content bank for ads & promotions

Impact:

1. Improved ad click-through rates by 38%
2. Increased menu-item demand through visual storytelling

3. Influencer Marketing (Delhi + Dubai)

1. Hunted and vetted food bloggers & lifestyle creators
2. Structured both paid & barter collaborations
3. Focused on hyperlocal influencers for outlet-specific promotions
4. Designed offer-led influencer campaigns for measurable footfall

Results:

1. 120+ influencer collaborations
2. 2.5M+ influencer-driven reach
3. 300% increase in footfall during campaign windows
4. Strong word-of-mouth recall before Dubai launch

4. Flyer & Leaflet Marketing (Offline Push)

1. Designed promotional flyers for festive offers & combos
2. Hyperlocal distribution targeting residential clusters
3. Outlet-specific leaflets for new store launches
4. Integrated QR codes & limited-time offers to track conversions

Impact:

1. 300% increase in walk-ins in targeted zones
2. Strong offline-to-online conversion synergy

Overall Impact

1. Elevated Sandos from a traditional QSR-style brand to a digitally buzzing F&B name
2. Created measurable footfall growth — not just vanity metrics
3. Successfully built pre-launch awareness for Dubai expansion
4. Strengthened both online visibility and offline sales performance

Key Takeaway

1. For a 60+ outlet brand, marketing isn’t about just posting food pictures.
2. It’s about driving real customers through the door.
3. At Glom Digital, we build F&B ecosystems that create cravings — and convert them into footfall.

GLOMM is an advertising and marketing firm whose main aim is to bring innovation to every sphere of our work. We do all kinds of branding, marketing, social media marketing, digital marketing and analytics, content marketing, paid social media campaigns and videography.

Information

Contact Us

Address – UAE
25h Hotel, One Center, WTC, Dubai, United Arab Emirates

Dubai – UAE
+971524943759

Address – India
Plot No.C, Burger Delhi One C, GLOMM WeWork – 19th Floor, Sector 16B, Noida, Uttar Pradesh 201301

India – Noida
+919319816006

Have a project in your mind?

09 : 00 AM - 10 : 30 PM

Saturday – Thursday

Have a project in your mind?

09 : 00 AM - 10 : 30 PM

Saturday – Thursday