Brand Strategy | Visual Identity | E-commerce Optimization | Social Media Marketing
Challenge
Purevel, a budding skincare brand, aimed to establish a unique presence in a saturated market dominated by established players. The challenge was to differentiate Purevel’s offerings and connect authentically with a discerning audience seeking natural and effective skincare solutions.
Our Approach
Brand Strategy & Positioning: We conducted comprehensive market research to identify gaps and opportunities. This informed a brand strategy that emphasized Purevel’s commitment to natural ingredients and sustainable practices.
Visual Identity Development: Our design team crafted a cohesive visual identity, including logo, color palette, and packaging design, reflecting the brand’s ethos of purity and elegance.
E-commerce Optimization: We revamped Purevel’s website to enhance user experience, streamline navigation, and optimize the purchasing process, leading to improved conversion rates.
Social Media Marketing: A targeted social media strategy was implemented, focusing on platforms where Purevel’s audience is most active. Content highlighted product benefits, customer testimonials, and behind-the-scenes glimpses to build trust and engagement.
Results
Brand Recognition: Achieved a 60% increase in brand recall within six months post-launch.
Sales Growth: E-commerce sales doubled in the first quarter following the website overhaul.
Social Media Engagement : Instagram followers grew by 150%, with a 40% increase in engagement rates.
Conclusion
Through strategic branding and targeted digital marketing, Glomm Digital successfully positioned Purevel as a trusted name in natural skincare. The collaborative effort resulted in a compelling brand narrative and a loyal customer base.
GLOMM is an advertising and marketing firm whose main aim is to bring innovation to every sphere of our work. We do all kinds of branding, marketing, social media marketing, digital marketing and analytics, content marketing, paid social media campaigns and videography.