House Of Origin

About the Brand

1. Premium loungewear label redefining comfort with elevated aesthetics
2. Designed for modern women who want effortless style at home and beyond
3. Focus on breathable fabrics, relaxed silhouettes, and timeless color palettes
4. Positioned between luxury comfort and everyday wear
5. Vision: Make loungewear aspirational, not just functional

The Challenge

1. Highly saturated loungewear market
2. Low brand recall in the initial phase
3. No structured online presence
4. Limited organic discovery
5. Needed performance-driven growth without diluting premium positioning

What We Did

Work

Result

1. Brand Positioning & Content Strategy

1. Defined a “Luxury in Ease” communication angle
2. Built a soft, minimal, lifestyle-led visual identity
3. Created a scroll-stopping social media narrative
4. Focused on mood, texture, and aspirational comfort storytelling

2. Social Media Management

1. Curated high-conversion content mix (Reels + Carousels + Editorial posts)
2. Built a consistent visual grid for premium recall
3. Introduced relatable lifestyle hooks to increase saves & shares
4. Leveraged trend-based reels while maintaining brand tone

Results (90 Days):

1. +212% increase in engagement rate
2. Average Reel reach growth: 3.8x
3. 5.2% engagement rate (above fashion industry average of ~2–3%)
4. 41% increase in profile visits

3. Website Development

1. Designed a minimal, luxury-first website experience
2. Optimized UI/UX for seamless mobile shopping
3. Improved product storytelling with lifestyle-driven product descriptions
4. Integrated faster checkout flow

Results:

1. 32% increase in average session duration
2. 27% reduction in bounce rate
3. 18% improvement in conversion rate

4. SEO Optimization

1. Keyword mapping for premium loungewear & comfort sets
2. On-page SEO implementation
3. Product page optimization
4. Blog strategy for long-term organic discovery

Results (4–6 Months):

1. 165% increase in organic traffic
2. Ranked on Page 1 for 8+ high-intent keywords
3. 38% of total sales contributed by organic search

5. Influencer Hunting & Collaborations

1. Identified micro & mid-tier creators aligned with brand aesthetics
2. Focused on authenticity over vanity metrics
3. Structured barter + paid collaborations
4. Encouraged lifestyle-based content instead of hard selling

Results:

1. 24 influencer collaborations in 3 months
2. 1.4M+ combined organic reach
3. 19% spike in sales during collaboration weeks
4. Strong UGC library for future ads

6. App Performance Ads

1. Full-funnel Meta & Google strategy
2. Retargeting website visitors & engaged users
3. Dynamic product ads for abandoned carts
4. Creative A/B testing (AI-enhanced visuals + lifestyle creatives)

Results (Quarterly):

1. 3.6x Return on Ad Spend (ROAS)
2. 62% lower CPA compared to industry benchmark
3. 240% increase in app installs
4. 29% repeat purchase rate from retargeting campaigns

Overall Impact

1. Transformed House of Rajan from a new entrant to a recognized premium loungewear label
2. Built strong brand recall through cohesive digital presence
3. Established a scalable paid + organic growth ecosystem
4. Balanced premium positioning with performance-driven sales

Key Takeaway

1. House of Origin didn’t just grow followers.
2. It built a digital brand system.
3. At Glom Digital, we don’t just market fashion brands.
4. We engineer their growth — creatively and profitably.

GLOMM is an advertising and marketing firm whose main aim is to bring innovation to every sphere of our work. We do all kinds of branding, marketing, social media marketing, digital marketing and analytics, content marketing, paid social media campaigns and videography.

Information

Contact Us

Address – UAE
25h Hotel, One Center, WTC, Dubai, United Arab Emirates

Dubai – UAE
+971524943759

Address – India
Plot No.C, Burger Delhi One C, GLOMM WeWork – 19th Floor, Sector 16B, Noida, Uttar Pradesh 201301

India – Noida
+919319816006

Have a project in your mind?

09 : 00 AM - 10 : 30 PM

Saturday – Thursday

Have a project in your mind?

09 : 00 AM - 10 : 30 PM

Saturday – Thursday