Are you currently just using Pinterest to get some ideas for fashion or planning your dream vacation — or are you using it for business? If you aren’t familiar with the latter yet, now is the time to consider getting your brand on this visual platform. Pinterest offers a unique way for big as well as small companies to market themselves — as a visual search engine, Pinterest is a great tool for brand awareness and for exposing new potential customers to your brand effective through Pinterest marketing strategies..
That’s because Pinners come to the platform for inspiration and gets ideas for various stuff. They want to discover new ideas, try new things, find great recipes, and often, get inspired to make their next purchase. These 5 Pinterest marketing strategies hold value for businesses whether small or big in any industry
Pinterest strategies
- Optimise your Pins for SEO
Pinterest is a search engine, so ensure that your business’s Pins are easy to find in a search! Include keywords on boards, in your pin’s description and in hashtags.
Rich Pins are designed to pin new content from your business’s website while avoiding duplicate ones. It will also boost your brand’s Pinterest SEO.
- Try out different Pinterest ads
Another effective way to market your business on Pinterest is through ads. Pinterest allows advertisers to target ads around interests, keywords, location, age and other categories and metrics.
Detailed audience targeting lets advertisers reach specific groups of Pinterest users, like:
- People visiting your website.
- People engaging with your Pins.
- People engaging with similar content on the platform.
- A custom list like newsletter subscribers.
- Promote your Pinterest profile
Ensure that your loyal followers from various platforms know you’re also active on Pinterest. Promote your Pinterest business profile:
- By linking your Pinterest profile to your company website.
- Including the link in the email signature.
- Cross-promoting your Pinterest business account on your different social channels.
- Sharing the news of the Pinterest business profile in a company newsletter.
- Carefully plan your boards
Your brand’s boards can help reach new Pinners interested in certain topics or learning new things.
For example, Oreo’s boards include Pins for upcoming seasonal holidays like Holidays with Oreo board and Spooky Sweet Halloween board— as well as recipe ideas, like Oreo Cookie Balls and Oreo cupcakes board.
In simple words, the brand skillfully mixes engaging, useful and inspiring content boards with boards that are more promotional:
- Track the metrics
A successful and perfectly curated Pinterest marketing strategy is data-driven. In other words, measuring, tracking and analysing audience behaviour and key metrics helps social media managers curb what content is performing the best and what content is a little less engaging and needs improvement.
Conclusion
To sum up, everything that has been stated so far, Pinterest is a powerful and effective marketing tool that helps to organically boost conversions increase sales, increase brand awareness, and create long-lasting relationships with your potential audience and buyer personas.
You can achieve all of these things for your brand by following the above-mentioned Pinterest marketing strategies and incorporating the available tools to help you succeed as a business.
