Content creation is the creation and distribution of relevant content which is used to engage, attract and retain an audience. A well-defined and perfectly curated content marketing strategy is important for businesses to promote themselves and to stand out amongst the competitors. A good content marketing strategy helps to boost the trust among the audience by creating and distributing content in different ways. Here’s how a good digital marketing agency in Dubai can help your brand by incorporating these content marketing strategies:
Content marketing strategies
Jumpstart your content marketing game with these strategies:
- Defining your audience
The first and the foremost rule has to be defining your audience. This way you will be able to figure out which topics should be covered to stay relevant to the readership. Firstly, it’s important to segment your audience into different personas that are likely to become your buyers and then rework your existing content to match it with the segment. This way, you can focus on your blogs towards different reader audiences which helps to maximise the potential stream of traffic that visits your websites through various niches.
If your content is not bringing any traffic to your website then remove it and rework for a specific segment. On the other hand, if you have a piece of content that drives huge traffic and is working well then refresh and update it. A good agency can help to remove all the complexities and equip you with the perfect solution for your business.
- Setting the goal of content
Every piece of a content or content marketing campaign should consist of a well-defined goal. For example, a blog created to capture certain keywords has the goal to rank on search engine pages for those keywords. The aim of a thought leadership blog post is to build conversation around a relevant issue and increase awareness of your brand.
A digital marketing agency in Dubai focuses on long-tail keywords that are relevant to your niche rather than choosing keywords that are way out of your reach. They research what your potential customers are searching for and what they are interested in reading, then build a content calendar or a content tree that addresses those topics.
- Engagement
You must provide some kind of added value if you want to build an army of loyal customers. There is a lot of content out there and you need to keep it fresh, relevant and that aligns with your customer’s interests. It’s not important that every blog piece will be a groundbreaking one and that’s when agencies can help you by elevating your content both in terms of search engine visibility and high quality by including enthralling elements like:
- Videos & GIFS
- Polls & Quizzes
- Infographics
- FAQs
- Gamification
- Other interactive features
- Don’t ‘sell’
The purpose of content is not to sell your product or services. Leave that to the agency’s proficient team of copywriters.
It is a demand generation strategy and great content should drive the audience to become more curious , interested and engaged. This way, the audience will associate with your brand positively whether it’s helpful information, entertainment stuff or a point of view that enriches their own experience. Telling a good story is the key to building awareness, driving engagement and creating relationships with the potential audience. A good agency can help you with enthralling content and how to expand your content offerings with value-added perspectives from experts or guest bloggers
- Using multiple channels
Whether it’s your life or the digital marketing world, the saying ‘don’t put all your eggs in one basket’ applies everywhere. Using multiple channels to promote your brand will broaden the potential reach and engagement.
Here, digital marketing agencies can help you by partnering with various high-quality ad networks that offer solid audience targeting features and broader reach. They include link building as part of your content marketing strategy to broaden exposure through video marketing, guest blog posting and influencer marketing. Partnering with influencers is also beneficial as it gives you access to their audience and it’s an excellent way to promote your content to people who are a natural fit for your business.
- Optimising everything
Each piece of content must be properly optimised for search engine rankings. Without effective optimisation, the content will be unable to rank and it won’t be visible to the people.
Search engine algorithms keep on changing and it sometimes becomes difficult for brands to cope with these changes. That’s when a digital marketing agency can be your right hand by equipping you with SEO-optimised content that speaks to authentic experiences.
- Analysing the performance
One of the most important parts of an effective content marketing strategy is keeping an eye on the analytics. The content and your audience both are dynamic, trends keep on changing. What was trending last week won’t work next month. Search engine algorithms keep on changing and that’s when a marketing agency helps to check how well your content is performing and what all needs to be fixed accordingly.
Conclusion
To sum up, everything that has been stated so far, the methods that are used to deliver content to customers are continuously changing but the core principles still remain the same. A digital marketing agency in Dubai like Glomm can help your business by providing a top-notch content marketing strategy based on customer persona and relevant data.
