Boosting your website for social media is one of the most effective digital marketing strategies as more brands take their businesses online.
Businesses are spending huge amounts of money to boost their social media presence. In 2023, ad spending on social media is projected to reach over US$ 268 billion. Ad spending is expected to record an annual growth rate of 9.40% by 2027.
But paid advertising is not the only social media strategy out there. A digital marketing agency can help assist you with social media management, including mapping out an effective content marketing plan and maximising tools available on all social media platforms.
Whether you choose to work with a digital marketing agency in Delhi or prefer to boost your social media presence on your own, here’s a guide to an effective social media strategy for 2023.
Optimising your social media management process
Crafting a social media campaign can be a daunting task and as of now, you might only think of all the things that could go wrong. But with a smooth and effective social marketing process, you will be assured that you have less to worry about. Build your social platforms that will thrive using this strategy process.
1. Conducting a social media audit
You must know how you can improve your social media campaigns by looking at your existing data. Check out how your customers are interacting with your content. Find out which content stands out the most, and which platforms are getting the most interactions from the customers. In this way, you’ll know which of your campaigns need improvement and which are thriving already.
2. Establishing social media goals
It is difficult to craft high-impact social media strategies without a clear goal. Your goals act as the blueprint for your campaign efforts. But always remember that your social marketing goals should also align with your business’s objectives. Make goals that reach your customers as well as raise brand awareness.
3. Setting benchmarks
Benchmarking is a good and effective method to evaluate which of your social marketing parts needs improvement. With benchmarking, you can evaluate your marketing activities and track their progress.
Assess the effect of your digital marketing activities on your target customer and use that information to identify areas of improvement.
4. Doing thorough market research
Research is a very crucial part for any digital marketing campaign. Research the trends for your brand’s products and services, and how your customers are viewing your brand. Do a competitor analysis and check the edge of your brand against them.
5. Conducting social listening
If you have a social media platform, your users are bound to post negative and positive reviews about your business. Use those reviews to figure out which aspects of your social media strategy actually work.
6. Audit your competitors
It is truly said that you need to keep your friends close and your enemies closer and it applies to social media marketing as well. Your competitors have rich information on what social media tactics work or not. Use their social media tactics as a comparison to your own marketing tactics.
7. Crafting your brand’s social media persona
There are numerous brands out there that stand out because of their online presence. This is why a brand persona is important because it will instantly help your brand stand out amongst the competitors and resonate with your audience. Target your customers’ demographics, pinpoints, interests and motivation in making your social media persona.
8. Identifying tactical approaches
You’ve done your research and your objectives are ready. Now, what comes next for your social media strategy process? Make specific tactics to meet your social media objectives. For example, use your brand persona to connect with your potential customers and use it as a basis for market research.
9. Determining your content buckets
Content buckets can be your brand’s treasure trove for achieving brand recognition and awareness. Identifying content buckets that establish a connection with your target market is very important. Also, make it a part of your social media strategy to carefully plot content buckets.
10. Crafting the themes for your content
As a brand, you would want to stand out amongst the competitors but still maintain your business goals and values through your content. Do this by carefully planning and crafting content themes in your social marketing content calendar. This will allow you to craft compelling, unique and consistent content for your brand.
Conclusion
To sum up, everything that has been stated so far, you now have a full-fledged plan for your 2023 social media campaign. Now you are ready to try out new social media features, tools, and techniques that will accelerate engagement and conversions to your brand.
A good digital marketing agency like Glomm can help you curate a perfect and effective social media strategy for your business.
