Looking for ideas that bring color to your campaigns this Pride month? We have got you covered.
But before we proceed, it is important to realize that winning the LGBTQIA+ community isn’t a hardship when your heart is in the right place. This means, instead of creating posts for the sake of it, come up with content that has substance.
But don’t worry, we have you covered. Ahead, we bring you seven incredible ideas to win the LGBTQIA+ community and extend your support as an ally. Let’s get started!
Top 7 Creative Pride Month Ideas For Social Media Posts You Must Try
Let’s look at the top 7 ideas you can opt for.
1. Feature LGBTQIA+ Influencers and Creators
Pride Month is the perfect time to inspire your audience to support the community. So, collaborate with LGBTQIA+ creators and influencers.
Get your thinking hat on and come up with wholesome and creative ideas to help LGBTQIA+ shine. It can be live chats, video interviews, reels, and more.
Use your social media platform to talk about the creator’s unique stories, talents, or achievements.
Here, you not only amplify their voices but extend your support.
2. Conduct Pride-Themed Challenges
If there’s more room for creativity or you want to bring forth a fun element, try Pride-themed challenges.
Don’t do it just because it’s Pride Month, but let there be a sense of sincerity. The aim should be to celebrate the LGBTQIA+ community.
For example, you can run a contest where you are looking for the best pride-color-based recipes. Let it align with your brand while making an impact.
You can also offer a small giveaway to increase the participation and the community spirit.
3. Donate and Fundraise for LGBTQIA+ Causes
Today, there are various charities that help raise funds for the LGBTQIA+ community. So, you can partner with them to make a substantial impact. It can be a donation or you can collaborate with these organizations to raise awareness and even funds.
For instance, you can create informative posts surrounding the charity and include the donation link.
See which cause aligns with your brand principles and go from there. From funding education to providing medical care, there are several impactful ways that you can contribute.
You can even host virtual events, live chats, and more to involve your audience and positively impact the pride community.
4. Promote LGBTQIA+ Owned Businesses
Pride Month should be all about uplifting the LGBTQIA+ community. Even small efforts can go a long way. One of the ideas you can try is to promote LGBTQIA+-owned businesses. You can come up with an entire campaign here.
For example, you can do a weekly event every week for the whole month talking about five LGBTQIA+-owned businesses. It can be via stories or even posts or reels. You can talk about what makes the business unique and encourage your audience to shop from them.
5. Create Infographics or Blog Posts To Educate Followers
In order to promote a sense of understanding and empathy, and encourage allyship, educating the audience is imperative. You can use Pride Month to curate easy-to-understand social media posts and infographics surrounding LGBTQIA+ history, current issues, and more.
To dig deep, you can also share blog posts on the same subject and even ask famous LGBTQIA+ creators to contribute.
6. Use Inclusive Language and Imagery
While you are making an effort towards winning the LGBTQIA+ community, don’t end up making the most common mistake one does. We are talking about not having an inclusive language and imagery. The idea is to make everyone feel welcome.
Here, let your creativity flow. Don’t go with the stereotypes or something generic. Curate posts and imagery that mirror your support.
7. Empower LGBTQIA+ Employees
Lastly, don’t forget to make your LGBTQIA+ employees feel special. Use this month to show them you are an ally.
For instance, you can share employee stories on both internal and external platforms where you highlight their achievements, success stories, etc. Also, recognize their contributions and show appreciation for their work.
This will not only win over the Pride community but may also inspire others to take a step in the right direction.
Wrapping Up
When you do it right, the virtual Pride Month can send out a positive message, make the right impact, and let you win over the LGBTQIA+ community. It’s not always about having an out-of-the-box idea but also about curating the content and images correctly and in a sensitive manner.
Remember, authenticity is the key.
If you are looking for an agency to come up with engaging and creative campaigns for Pride Month, Glomm has got you covered. We are a team of experts with vast experience and tend to go beyond your expectations.
Get in touch with us today to get started.
