How will you identify what are the latest trends in the world of branding and marketing? How can you discover new ideas, skills, and knowledge on the subject? By attending marketing conferences and other such events you can hone skills and stay on top of your marketing game. Moreover, when you attend such events, you will be able to share your knowledge and expertise on the subject as well. Expanding your network, building your brand, and learning from industry experts are some other advantages.
This article holds a list of ten different marketing conferences and events that will be held in 2024. It also tells you how to pick what event you must attend.
Top 10 Marketing Conferences and Events of 2024
Learning and understanding new things is impossible without collaboration and communication. Marketing conferences and events provide you with such an avenue. The top ten marketing conferences and events of 2024 include:
1. Affiliate Summit East:
The Affiliate Summit East is one of the most awaited events of the year. This summit tackles all the latest strategies and trends that enable businesses to understand and grow their revenues. They provide you with insights on affiliate marketing and bring together over 3500 advertisers to help you gain a well-rounded understanding to expand your skills. They have several in-person sessions and they range over 6 individual tracks. This summit will be held on July 29th and 30th this year.
2. Savant eCommerce:
This conference will be held in New York on the 31st of July and 1st of August. This event will help you gain over 11 hours of networking and you will get a chance to learn from over 30 experts from different industry niches. About 90 different brands and panelists are set to grace this event. This event will include topics like driving conversion rates. Role of physical stores. Ability to build meaningful relationships, sustainability, and profitability.
3. eTail Boston:
This summit has been around for about 25 years. It started in 1999 and it continues to be one of the biggest events of the year. It is strongly focused on disruptive strategies, actionable tactics, and groundbreaking ideas. This event will take place in the month of August between the 12th and 15th. Their attendees and delegates include brands like Disney, IKEA, Walmart, Adidas, Amazon, and more. They have several interactive sessions like roundtables, lightning rounds, discussion groups, networking activities, and more.
4. DigiMarCon UK:
This event will be held in London on the 29th and 30th of August. This two-day event is something that businesses must not miss as it is the biggest marketing conference of the year. These two days are tightly scheduled with talks and seminars on the best industry practices, trends, solutions, and more. They also include technology like AI, content marketing, web analytics, and more.
5. Revenue Operations Summit:
This summit is held in San Francisco and will commence on the 4th of September this year. It is a two-day event and it enables businesses to understand their potential. Attendees can gain deep insights into the trends of the industry and grow their network. They also help you learn about innovative frameworks and how you can implement them for businesses to unleash their potential. Speakers from Meta, LinkedIn, and JLL have graced this event.
6. SMX Advanced Europe:
This is a very dynamic summit that takes place over a period of three years. It will be held in Berlin on the 9th of September. This summit is perfect for experts and beginners and it is aimed at a search of experienced professionals. Apart from lectures, seminars, and talks from industry experts, this conference will also show you innovative formats that will help you understand marketing trends better. Speakers from Google, Miele, and Amsive Digital have graced this event in the past.
7. Inbound:
This event will be held in Boston, Massachusetts. It will be held between the 18th and 20th of September. This is a hands-on conference and that’s what makes it stand out. It gives the attendees to actually experience and deploy what they have learned within the event. This event is also extremely interactive as it allows educational breakouts and dynamic community experiences.
8. LavaCon:
The best industry practices can be analyzed and understood from this brilliant four-day event in Oregon. It allows you to build lasting relationships and networks with other people of your mindset. Networking receptions, storytelling, therapy dogs, etc., are some other exclusive events of this conference.
9. Digital Travel Europe:
This event will be held in London in the month of November. It is a conference that largely focuses on travel. It provides digital innovators an avenue to learn and leverage data to create personalized products, build networks, and embrace digital transformation. Brands and companies like Radisson Hotels. Virgin Atlantic, etc., will be present during this event.
10. B2B Forum by MarketingProfs:
This forum has been helping marketers develop their careers for over a decade. They enable attendees of the event to discover actionable strategies to drive growth while gaining a competitive edge in the market. This year, the event includes topics like branding, AI, change management, content marketing, measurements and metrics, etc.
How to Choose the Best Marketing Conferences to Attend
Let’s look at some of the most important factors you should consider to make the right decision.
- Identify what you want to achieve by attending a marketing conference
- Evaluate the topic, speakers, and session topics to determine whether they offer relevant, high-quality content that can offer you valuable insights and knowledge in the area of your interest.
- Decide whether you would like to attend the marketing conference in-person, online, or in the hybrid mode.
- Assess the potential for networking with industry leaders, peers, and potential partners.
- Determine whether it offers value for money. Consider the total cost of attending the marketing conference, including registration fees, (travel and accommodation fees, if you’re attending an in-person conference), etc.
Conclusion
Marketing events and conferences are a brilliant method of understanding the latest industry trends and knowledge to help you in growing your business. Attending the right conferences will enable you to get deep insights, resources, and experiences that align with the aim of your business. Apart from gaining new insights, you will have hands-on experience in groundbreaking technologies, emerging trends, and more. You will be well-versed with the tools and knowledge needed to stay on top of your marketing game.
Also Read: 10 BEST SEO CONFERENCES & EVENTS TO ATTEND IN 2024
