As moment marketing is emerging as a strong digital marketing tool among marketers, brands leave no occasion to leverage it for their promotions. The current topical spot that is trending among brands is Mother’s Day.
From Nivea to Kotak Mahindra Bank, brands across categories has launched some creative campaigns around Mother’s Day 2020. This year, most of the mother’s day campaigns are themed around the Corona warriors and the brave moms who brought them to the world.
Here we have shortlisted top 10 digital campaigns that won Mother’s Day 2020 and are a must-watch.
So what are you waiting for? Just scroll down and have a look at how your favourite brands are celebrating Mother’s Day.
Shoppers Stop
Shoppers Stop, India’s leading beauty and fashion destination in the country have launched the #LockdownQueens campaign to celebrate Mother’s Day by expressing gratitude for teaching us the virtues of patience, resilience, and courage.
Nivea
Moving away from the stereotype, this Mother’s day, the world’s no 1 skincare brand NIVEA has launched a unique digital campaign to show gratitude and thank all those moms who are the front-line caregivers working 24×7 for the society leaving behind their own families and kids to face new challenges every single day.
Lotte Chocopie & Coffy Bite
Lotte India Corporation Ltd. celebrates this Mother’s Day with two innovative digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite).
ShareChat
ShareChat, the Indian social media platform, announces a 5-day #MAA4ME campaign to commemorate motherhood and recognize all the selfless efforts made by the mothers. This campaign has been designed to celebrate Mother’s Day across 15 languages on the platform. ShareChat users are expected to participate in this touching campaign which is close to their hearts, showering love for their mother in their mother language.
Glucon-D
Zydus Wellness Limited and Tonic Worldwide have rolled out a new Mother’s Day campaign for Glucon-D. The campaign #EnergyGharKi celebrates and applauds these superwomen for their unwavering energy.
Titan
Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune on the occasion of Mother’s Day. In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked its audience to capture their special wishes and moments with their mothers with #TimeWithMa on their social handles.
LG
On this mother’s day, LG salutes the mothers of Corona warriors. They celebrate the patience and fortitude of mothers to let their children become the frontline warriors of the Coronavirus.
Metro Shoes
On the occasion of Mother’s Day, Metro Shoes, a leading Indian footwear brand, launched a unique and innovative campaign. Conceptualized by Makani Creatives, the campaign urges people to put themselves in their mother’s ‘shoes’ to understand the stress she goes through to keep the family happy selflessly.
Kotak Mahindra Bank
Kotak silk celebrates mother’s day by saluting all #momsonduty. Kotak Silk is a banking programme exclusively for women, it has released a unique campaign to celebrate all mothers – especially those in the essential services during these difficult times.
Fujifilm
This Mother’s day, Fujifilm India presents ‘Pari Layegi Parivartan’; a comic series to spread the much needed self-health awareness amongst Mother’s. The breast cancer awareness mascot ‘Pari’, aims to “Create Change” and spread awareness amongst young children, not only for their well-being but also for them to act as an exemplar to their mothers, grandmothers, and women in general to adopt timely preventive screening practices against breast cancer.
